Use of Agent-focused Language in Collision Reporting Boosts Support for Road Safety Interventions
In 2024, an average of eight people were killed and nearly 1,000 injured daily in traffic collisions in Germany. Despite this, journalists often portray them as isolated incidents, downplaying the role of underlying infrastructure deficiencies. In an experiment with 1,537 participants, researchers observed readers’ responses to three versions of a fictitious news article on a fatal traffic incident. The results show that using precise language and providing contextual information in reporting can increase public support for effective road safety measures.