Forschungsinstitut für
Nachhaltigkeit | am GFZ

Online conference

Rehumanizing Profit: Redefining Business for a Regenerative Future

05.03.2026 11:00−14:00 Uhr
Rehumanizing Profit: Redefining Business for a Regenerative Future

As part of her research at RIFS, Adina-Iuliana Deacu explored a redefinition of business as “an entity that solves social issues and creates social value in a financially sustainable way.” This framework was developed as a response to climate change and the broader polycrisis, challenging traditional profit-driven models while aligning with regenerative principles that prioritize ecological balance, community resilience, and human well-being.

To illustrate how this perspective is already emerging in practice, the online event Rehumanizing Profit: Redefining Business for a Regenerative Future took place on March 5th, 2026. The event brought together ten entrepreneurs from different parts of the world whose work embodies this approach to business, including initiatives developed both through Adina-Iuliana Deacu’s research and through her own entrepreneurial practice.

The event showcased how businesses can contribute to solving social issues and creating social value across industries and local contexts. It also highlighted the importance of locally grounded solutions, showing how initiatives designed for specific communities can nonetheless offer insights with global relevance.

The program featured three panel discussions, each bringing together three speakers from different regions and industries. Overall, the event illustrated that alternative ways of organizing business are already emerging across the world, offering practical examples of how economic activity can support both people and the planet. 

Below you may find the written summaries of each panel and the links to the respective video recordings. 

 

Programme

Time (CEST)Session
11:00 – 11:10Opening Remarks
11:10 – 12:10Panel 1 – Regenerative Economies in Local Contexts
12:10 – 12:20Break
12:20 – 13:20Panel 2 – Inclusion, Equity, and Well-Being through Business
13:20 – 13:30Break
13:30 – 14:30Panel 3 – Designing for Regeneration and Systemic Change
14:30 – 14:40Closing Reflections & Call to Action

Panels Introduction

Each panel featured 3–4 speakers from different regions. Each speaker gave a short presentation about their project, followed by a 20-minute moderated discussion and a 10-minute Q&A session with the audience.

Panel 1 – Regenerative Economies in Local Contexts

See here for video recording: https://youtu.be/9V1Rkd7cvIs

Panel Host:
Claudia Guerreiro (Estonia)
Conscious Marketing Movement Founder

Speakers:

Angela Juliana Odero (Kenya)
Rio Fish Limited CEO, Co-Founder
LinkedIn Profile: https://www.linkedin.com/in/angela-juliana-o-82207b163/

Brian Linden (China)
Linden Centres Founder
LinkedIn Profile: https://www.linkedin.com/in/brian-linden/

Sukma Smita (Indonesia)
Krack Co-Founder
LinkedIn Profile: https://www.linkedin.com/in/sukma-smita-grah-brillianesti-b27a07326/

 

Summary of main ideas discussed

Panel 1 explored what regenerative business looks like in practice when it is grounded in local realities rather than abstract theory. Through examples from Kenya, China, and Indonesia, the speakers showed that regenerative economies are not only about environmental sustainability, but also about restoring dignity, strengthening communities, preserving culture, and creating financially viable models that do not depend on extraction.

A strong starting point of the panel was the shared understanding that regenerative economy is associated with ideas such as solidarity, future, equality, systems thinking, stakeholder engagement, giving more than taking, and self-actualization. This set the tone for a discussion focused on business as a tool for social value rather than profit alone.

1. Regeneration must begin from local realities

One of the central ideas across the panel was that local solutions matter because contexts differ, and standardized models often fail to account for local culture, infrastructure, traditions, and needs.

Angela Odero explained how RioFish emerged from the realities of a fishing community around Lake Victoria, where declining fish stocks, scarcity, and inequality particularly harmed women and youth. Rather than importing an abstract solution, RioFish built a model from the lived conditions of the local community: combining aquaculture, local training, market access, and renewable energy to create a more sustainable and dignified fish economy.

Brian Linden made a similar point from the Chinese context. He argued that while large-scale standardized models can sometimes “work,” they often prioritize short-term monetization and neglect preservation, community voice, and long-term stewardship. His work through Linden Centres seeks to show that heritage, local culture, and community knowledge are not obstacles to development, but assets that should shape it.

Sukma Smita added that in the Indonesian art sector, economic life is deeply shaped by locally grounded moral values, not only by money. Her collective’s work showed that regeneration in cultural practice must take seriously the local ethics, relationships, and informal economies that sustain creative communities.

2. Financial sustainability matters, but it must not come through extraction

Another major theme was the tension between financial sustainability and extractive growth. All three speakers rejected the idea that regenerative work can survive only through charity or donor dependence. At the same time, they also rejected the idea that financial success should come from sacrificing values.

Angela emphasized that RioFish was intentionally designed as a for-profit business, not a donor-dependent initiative. But profit was framed as a means of sustaining impact, not as the core purpose. Practical choices such as investing in cold chain infrastructure, solar energy, farmer training, value addition, and inclusive procurement helped the business remain viable while still prioritizing women, youth, and environmental care.

Brian similarly described tourism as a social enterprise that funds community work, education, and heritage preservation. However, he also highlighted the difficulty of staying true to these goals in highly competitive environments, especially where copycat models and short-term profit logic dominate.

Sukma’s intervention broadened the conversation by showing that in the arts, viability often depends on blended income streams: print sales, services, grants, commissions, collaborations, and shared resources. Her point that “money is only part of the picture” was important: economic survival is necessary, but not enough to define whether a business is regenerative.

3. Regeneration is practical, relational, and ongoing

The panel also made clear that regeneration is not just a concept; it is something built through daily decisions.

For Angela, regeneration meant restoring damaged relationships: between people and nature, producers and markets, and marginalized groups and economic opportunity. It also meant reducing waste through biodigesters, using solar-powered cold chains, and creating structures that support long-term livelihoods.

For Brian, regeneration meant preserving historic buildings, protecting local identities, and creating platforms through which local communities can tell their own stories. It also meant resisting the pressure to scale quickly in ways that would compromise community integrity.

For Sukma, regeneration looked smaller but no less important: repairing tools rather than replacing them, sharing studio space and contacts, paying people as fairly as possible, preventing burnout, and ensuring that each project leaves behind relationships, skills, or knowledge that others can continue to use. This was a powerful reminder that regeneration also means keeping people, tools, and communities alive across time.

4. Regenerative business is ultimately a moral and human choice

A strong conclusion of the panel was that regenerative business is not only a technical or financial model; it is also a human choice about what kind of person, entrepreneur, or institution one wants to be.

Angela’s closing thought captured this clearly: economies should serve people and the planet, not the other way around. Profit should be the result of impact, not its purpose.

Sukma’s takeaway emphasized that economic practice is always shaped by local moral frameworks. This suggests that regeneration depends not only on structures, but also on the ethical compass guiding decisions.

Brian stressed that success should not be measured only by how much wealth one accumulates, but also by the positive impact one leaves behind in a community.

In the closing reflections, Adina also highlighted that each speaker had made an active choice: not to make money through harming others, but to search for forms of business that are both meaningful and financially sustainable.

Panel 2 – Inclusion, Equity, and Well-Being through Business

See here for video recording: https://youtu.be/Xc3dSPBow9g

Panel Host:
André Stürmer (South Africa)
atreyu Co-founder

Speakers:

Jin Dawod (Türkiye)
Peace Therapist Founder & UN SDG Awardee
LinkedIn Profile: https://www.linkedin.com/in/jin-dawod-838726141/

Claudia Guerreiro (Estonia)
Conscious Marketing Movement Founder
LinkedIn Profile: https://www.linkedin.com/in/claudiabarrosguerreiro/

Adina-Iuliana Deacu (China/Germany)
2025 Klaus Töpfer Sustainability Fellow at Research Institute for Sustainability at GFZ (Germany)
Tianmei World Academy Founder
LinkedIn Profile: https://www.linkedin.com/in/adinadeacu/

Summary of main ideas discussed

Panel 2 explored how businesses can move beyond profit-centered logic toward models grounded in care, human well-being, and social transformation. Through examples from mental health, marketing, and education, the speakers illustrated that business can become a tool for healing, empowerment, and systemic change when it prioritizes human dignity and participation.

The discussion revolved around a central question posed at the beginning of the panel: What if the most radical thing a business could do was simply to care?

Across the three presentations, the panel showed that this idea is not abstract—it is already being implemented in real initiatives that address urgent social challenges.

1. Human healing as the foundation of resilient societies

Jin Dawod (Peace Therapist) introduced the panel with the argument that mental health is a fundamental infrastructure for peace and social regeneration. Her platform, Peace Therapist, emerged from her personal experience as a Syrian refugee and from witnessing how humanitarian systems often focus on visible needs such as food, shelter, and medicine, while psychological trauma remains largely untreated.

Peace Therapist was created to address this gap by providing culturally sensitive digital mental health support in multiple languages through a network of psychologists.

Several key insights emerged from her presentation:

  • Trauma does not affect only individuals; it shapes institutions, systems, and economic structures.
  • Many existing systems operate on assumptions of scarcity, fear, and competition, which are often rooted in unresolved historical trauma.
  • Healing therefore becomes essential not only for individuals but also for transforming institutions.

Jin emphasized that psychological well-being enables participation. When people heal, they are better able to trust, cooperate, and contribute to rebuilding their communities.

A central message from her contribution was that mental health should not be treated as a secondary service but as a foundational condition for resilient societies.

2. Marketing as a system that shapes culture

Claudia Guerreiro focused on the role of marketing in shaping social values, consumer behavior, and economic systems. She began by asking whether marketing is a hero or a villain, revealing that many people are uncertain. This ambiguity reflects marketing’s dual nature: it can either perpetuate harmful systems or help transform them.

Her argument was that traditional marketing has contributed to many global challenges by:

  • encouraging overconsumption
  • reinforcing unrealistic expectations and stereotypes
  • creating artificial needs
  • using fear-based messaging to influence behavior

However, she emphasized that marketing itself is not inherently harmful. It is a powerful tool that can be redirected toward positive change. Through the Conscious Marketing Movement and projects such as Marketers for Regenerative Tourism, her work seeks to transform marketing into a system that supports regenerative initiatives, local communities, and ecological balance.

Her key proposals included:

  • shifting from manipulation to conscious communication
  • focusing on meeting existing needs rather than creating new ones
  • replacing fear-based messaging with positive reinforcement
  • promoting initiatives that restore communities and ecosystems rather than exploit them.

Claudia argued that if marketing begins serving people, places, and the planet, it can move from being perceived as a villain to becoming a powerful force for regeneration.

3. Redefining business as a social problem-solving entity

Adina-Iuliana Deacu presented the framework that informed the build-up of Tianmei World Academy. The framework reframes business as an entity that solves social issues and creates social value in a financially sustainable way. Her argument built on the previous presentations by highlighting how economic systems are shaped by the perceptions and beliefs of the people who create them.

Several key implications of this definition were discussed:

Localization instead of universal scaling

Many global business models rely on standardized solutions and rapid scaling. However, this often ignores local realities and can reproduce forms of cultural dominance or economic colonization. A regenerative business approach instead prioritizes local problem-solving and local knowledge, empowering communities to design solutions that reflect their specific contexts.

Profit as a tool rather than a purpose

In this framework, profit becomes a means of sustaining impact, not the ultimate goal of business. The focus shifts toward long-term regenerative outcomes rather than short-term financial extraction.

Rethinking incentives

Adina highlighted a structural problem within modern economic systems: businesses often profit from maintaining problems rather than solving them. She suggested that organizations should adopt a concept similar to planned obsolescence for business models, meaning that once a problem is solved, businesses should evolve toward new challenges rather than perpetuate existing ones.

Measuring what truly matters

Success should be evaluated through broader indicators such as:

  • environmental regeneration
  • social equity
  • psychological well-being
  • civic trust and participation

These measures offer a more accurate understanding of societal progress than traditional metrics like revenue or market share.

4. Self-confidence, perception, and behavioral change

A recurring theme across the panel discussion was the role of psychological conditioning and self-belief in shaping economic behavior. Adina and Claudia emphasized that many current social and economic problems are reinforced by narratives that make people feel inadequate or powerless.

Marketing, education systems, and social expectations often create learned helplessness, where individuals believe they cannot influence systems. Building self-confidence and awareness therefore becomes a key step toward change. If individuals recognize how environmental influences, such as marketing or cultural narratives, shape their behavior, they can begin to make more conscious choices about consumption, participation, and leadership. This personal transformation was described as a necessary complement to structural change.

5. Participation and belonging as drivers of social regeneration

The discussion also explored how participation strengthens both individual well-being and community resilience. Jin Dawod emphasized that participation and healing reinforce each other:

  • Healing enables individuals to engage with their communities.
  • Participation strengthens self-worth and accelerates healing.

In practice, Peace Therapist supports this process by creating opportunities for refugees to join social activities, community networks, and employment opportunities. The panel concluded that belonging and participation are essential elements of regenerative economies. When individuals feel connected to their communities, they become active contributors rather than passive recipients of aid.

 

Panel 3 – Designing for Regeneration and Systemic Change

See here for video recording: https://youtu.be/mKHGrQP7BW0

Panel Host:
Angela Juliana Odero (Kenya)
Rio Fish Limited CEO, Co-Founder

Speakers:

Jorge Gonçalves (Portugal)
Minga Cooperativa Integral Co-Founder
Intro Link: https://mingamontemor.pt/project/jorge-goncalves/ (No LinkedIn Profile)

Angela Ka Ki Lee (France/Hong Kong)
HAAU architecture studio, Founder
LinkedIn Profile: https://www.linkedin.com/in/angelakakilee/

Ebru Kaya & André Stürmer (South Africa)
atreyu Co-founders
LinkedIn Profiles:
André: https://www.linkedin.com/in/andr%C3%A9-st%C3%BCrmer-aa477/
Ebru: https://www.linkedin.com/in/ebru-kaya-9741432/

Summary of main ideas discussed

Panel 3 explored how regenerative thinking can transform systems such as finance, architecture, and local economic organization. The speakers showed that systemic change does not come only from new technologies or policies, but also from rethinking how institutions operate, how resources circulate, and how people collaborate.

Through examples from regenerative investment, architectural practice, and cooperative economic models, the panel highlighted how regeneration can be implemented in practice while navigating existing economic structures.

1. Regenerative investing: shifting capital from extraction to life-supporting systems

Andre and Ebru introduced the concept of regenerative investing, which moves beyond traditional financial metrics and focuses on strengthening the vitality of ecosystems. Their investment firm, Atreyu, was created to demonstrate that capital can be deployed differently. Instead of investing only to maximize financial returns, regenerative investing seeks to:

  • increase the long-term health of ecosystems
  • strengthen relationships among stakeholders
  • support the capacity of systems to evolve over time

A key shift they emphasized is the way value is understood. Traditional investment models prioritize financial indicators such as internal rates of return, while regenerative investing asks how capital contributes to the flourishing of the broader system in which businesses operate.

Ebru also introduced an important conceptual difference: regenerative thinking starts from potential rather than problems. Traditional impact models often focus on solving specific issues, but regenerative approaches begin by listening to what a system needs in order to thrive and responding to that potential. The speakers stressed that regeneration is not a fixed state that organizations eventually achieve. Instead, it is an ongoing process of learning and evolution, which requires personal transformation as well as institutional change.

2. Architecture as a relational and systemic practice

Architect Angela Lee expanded the discussion by showing how regenerative principles can reshape the practice of architecture. She argued that architecture should not be understood merely as the design of buildings. Instead, it shapes relationships between:

  • people
  • materials
  • ecosystems
  • political and economic power structures

From this perspective, architecture is inherently ecological, social, and political. Angela also highlighted a major tension within the architectural profession: even projects that aim to be environmentally responsible can still operate within extractive systems that rely heavily on energy, materials, and market speculation.

In response, her practice seeks to rethink architecture through several strategies:

  • collaborative and non-hierarchical studio structures
  • interdisciplinary partnerships with artists, scientists, and engineers
  • participatory workshops that reveal hidden infrastructures of cities
  • teaching practices that highlight invisible labor such as maintenance and waste management

One concept she introduced was “matter over metrics.” In an industry dominated by efficiency, productivity, and speed, her work prioritizes relationships, materials, and long-term responsibility. She emphasized that systemic change in architecture often begins with small actions, such as rethinking authorship, valuing collaboration over individual recognition, and encouraging critical reflection within architectural education.

3. Cooperative economics as a platform for local regeneration

Economist Jorge Gonçalves presented the experience of integral cooperatives in Portugal, which emerged as a response to rural depopulation and economic decline following the financial crisis. In many rural regions, small producers, artisans, and service providers struggled to operate because:

  • markets were dominated by large retailers
  • administrative requirements made small businesses difficult to start
  • economic activity became fragmented and isolated.

To address these issues, Jorge and his collaborators created a multi-sector cooperative platform that allows individuals to conduct economic activities without needing to create separate companies. Through the cooperative structure, members can:

  • share administrative infrastructure
  • access common accounting and legal services
  • sell products through shared shops and networks
  • collaborate on projects such as local food systems and housing.

The cooperative also introduced tools such as local exchange systems and community housing models to reduce economic pressures and strengthen local resilience. Over time, the initiative expanded into a national network of cooperatives, illustrating how local experimentation can scale through replication rather than centralized growth.

4. Cooperation versus competition

An important theme in the discussion was the relationship between cooperation and competition. Jorge argued that competition itself is not inherently harmful. For example, producers within the cooperative may still compete in terms of product quality or branding. However, cooperation allows them to share resources and infrastructure that would otherwise be inaccessible.

By pooling resources, such as equipment, communication networks, and knowledge, small entrepreneurs gain the capacity to participate in markets that would otherwise exclude them. At the same time, he emphasized that cooperation cannot be forced. Because many societies are structured around individualism and competition, people often lack experience with collaborative practices. Building trust and learning how to cooperate therefore becomes a gradual cultural process.

5. Working within imperfect systems

A central question posed during the panel concerned the tension between working inside existing systems and trying to transform them. The speakers agreed that systemic change rarely occurs through complete rejection of current structures. Instead, change often happens through incremental experimentation and continuous learning.

For example:

  • regenerative investors operate within financial systems while redefining how capital is deployed
  • architects experiment with alternative practices while still working within construction markets
  • cooperatives create collaborative economic spaces within broader capitalist economies.

In this sense, systemic transformation is understood as a process of repair and evolution, rather than a sudden replacement of existing systems.

6. Financing innovation beyond conventional capital

During the audience discussion, a participant asked how capital-intensive technologies, such as low-carbon cement, could be financed without relying on traditional venture capital. Andre and Ebru suggested that new financing mechanisms are emerging, including:

  • regenerative investment networks
  • foundation and philanthropic capital
  • alternative ownership structures such as steward ownership, which separates profit rights from control over company purpose.

They also emphasized that entrepreneurs may sometimes overestimate the need for large-scale investment due to prevailing economic narratives. In some cases, innovations can emerge through smaller-scale experimentation and collaborative development. Adina added that solutions often already exist in different contexts and that cooperation between innovators can accelerate the diffusion of regenerative practices. Instead of focusing on how to get funding for one’s solution, it’s important to do more research to see if that solution doesn’t already exist somewhere else and just cooperate on existing solutions rather than focusing on how to create new ones.

About the Speaker’s Projects (in no specific order)

Rio Fish Limited

Rio Fish leads the transformation of Kenya’s aquaculture sector by empowering smallholder farmers through innovative solutions. Our strategic approach combines smart-farming technology with direct market access, creating a sustainable ecosystem for fish production. At the heart of our model is a robust network of women fish traders who drive our aggregation, processing, and distribution systems, ensuring fresh fish reaches consumers efficiently. Our work actively combats ‘jaboya’ – a predatory practice where male fishermen sexually exploit women traders in exchange for access to scarce fish. This exploitation has fueled both gender-based violence and the HIV/AIDS epidemic in the Lake Victoria region, where infection rates stand 4.5 times above the national average. Through our sustainable supply chain and direct market access, Rio Fish empowers women traders to operate independently and safely. We are building a future where fisheries thrive, women are economically empowered, and communities prosper through dignity and equal opportunity.

Website: https://riofish.co.ke/

Conscious Marketing Movement

Marketing is often seen as a necessary evil: a driver of consumption, pressure, and manipulation. Manipulative marketing tactics are also a lead cause of mental health issues. But Claudia, believes marketing can be part of the solution and a key driver of systemic change. She founded the Conscious Marketing Movement (CMM) to redefine the field — putting people's wellbeing and the planet first. Through community-building, education, and direct support for organizations applying conscious marketing in practice, her team champions a new marketing standard rooted in ethics, impact, and responsibility. Their work advances SDG 12: responsible consumption and production and SDG 3: Mental Health and Well-being.

Website: https://conscious-marketing-movement.com/

Minga Cooperativa Integral

Minga is a multi-sector cooperative leading the regeneration of rural life in Montemor-o-Novo, Portugal. Founded in 2015, it brings together local farmers, artisans, builders, and service providers to co-create a resilient, community-based economy. Our model redefines rural development through cooperation rather than competition—integrating agriculture, commerce, housing, and services under one participatory structure. Through our flagship initiative, the Loja da Minga, we connect local producers directly with consumers, ensuring fair prices, transparency, and reduced environmental impact. By sharing resources such as logistics, accounting, and distribution networks, we help small producers and independent workers overcome systemic barriers that often make rural livelihoods unsustainable.

Minga’s approach is rooted in the principles of the solidarity economy, circularity, and degrowth. Beyond being an economic project, it is a living experiment in how communities can self-organize to meet their own needs with dignity and autonomy. Today, more than 150 cooperators contribute to and benefit from this ecosystem, proving that collaboration can replace scarcity with abundance, and that prosperity can be shared without exploitation.

Website: https://mingamontemor.pt/

Linden Centres

We are a social enterprise, whose founding was inspired by our desire to share the richness of China's cultural traditions with the world. Our hotels are living museums. Our restoration efforts have breathed life back into neglected heritage sites, giving these tangible cultural monuments dignified existences that are commensurate with their original architectural grandeur. The hotels, which are sustainable businesses, serve as our social enterprises- platforms from which we develop educational and economic programs for the local communities. We partner only with local governments and have taken on no private investment. The government supports us because of our social impact, not because of our desire to maximize profit for outside investors. We now have five sites and future sites are currently being planned and developed. We are constantly refining our social mission to ensure that we have a larger impact on our communities.

Website: https://www.linden-centre.com/

Tianmei World Academy

Tianmei World Academy is a decentralized “network of classrooms” cross-cultural, cross-disciplinary educational platform using environmental psychology knowledge with the aim to redefine where and how learning happens, while promoting personal growth, diversity and inclusion. By understanding what are the elements that combine to create a nurturing learning environment, Tianmei World Academy is able to turn any available space (e.g. coffee shops, offices etc.) into an alternative learning environment. By experiencing the different learning environments the academy designs, individuals can better understand what kind of learning environments and methods are most suitable for their own learning and self-development needs, apply them in their daily lives and maximize their individual potential beyond a “one-size-fits-all” approach. In doing so, we aim to take high quality learning opportunities where the learners are and not have learners come to the so-called “school”. Our mission is to turn access to high quality educational opportunities into a right, instead of a privilege.

Website: https://www.tianmeisworldacademy.com/

Krack

Krack is a printmaking collective based in Yogya, Indonesia. Since 2013, Krack has collectively produced print-based works that critically respond to socio-political issues. Krack's works are based on various historical data & visual culture, which artistically offer alternative ideas from the mainstream narrative. Through its physical space, Krack works to facilitate the chain of knowledge production in printmaking by organizing exhibitions, dialogues, workshops, residencies & artistic research. As a collective, Krack believes in the existence of print tradition as a way of thinking & uses printmaking as a foothold to see the resistance and politics of everyday life represented in print culture.

HAAU architecture studio

HAAU is a multidisciplinary architecture studio operating at the intersection of spatial design, socio-ecological research, and curatorial practice. Founded by a Franco–Hong Kong architect and professor, the studio positions architecture as a critical and collective tool for engaging contemporary planetary challenges. HAAU investigates spatial ecologies, invisible infrastructures, and the material conditions of urban and territorial environments. Its work combines field-based inquiry, material experimentation, and participatory protocols, bridging architecture with pedagogy, psychology, and social engagement. Since 2010, Angela has collaborated with international NGOs and academic institutions, developing situated, cross-disciplinary methodologies. Current research focuses on the concept of the Energyocene, examining concealed energy infrastructures and underground georesources that remain technically, culturally, and politically obscured. By unveiling these systems and reframing infrastructure as a cultural, ecological, and social force, HAAU seeks to cultivate new imaginaries of the commons and forms of shared ethics within planetary urbanism.

Website: https://www.instagram.com/haauarchi/

atreyu

Investing differently: recognising interconnections. We invest to reverse the degradation of our planet and enhance the well-being of our communities to create a healthier, more inclusive future for all. This means focusing on the interdependencies between a healthy planet, healthy people and empowered communities. A healthy planet provides healthy ecosystems, which support healthy lifestyles. Physically and mentally healthier people are better equipped to live an empowered, purposeful life. Empowered participation makes for vibrant economies, that live in harmony with their environment.

Website:https://www.atreyu.global/mandate

Peace Therapist

Peace Therapist is a refugee-led, multilingual digital mental health platform providing accessible and culturally sensitive psychological support to individuals affected by war, forced displacement, and natural disasters. Founded by Jin Dawod, a Syrian refugee, award-winning social entrepreneur, and computer engineer, Peace Therapist was created in response to the urgent need for healing spaces that speak the language—both literally and emotionally—of those living through crisis. Operating across Türkiye, Syria, and Europe, the platform has supported over 70,000 people through a network of more than 150 qualified psychologists offering services in Arabic, Kurdish, Turkish, and English. It delivers online individual therapy, group sessions, and emergency psychosocial support, with special response efforts during crises such as the 2023 earthquakes in Türkiye and the ongoing humanitarian emergency in Syria. What makes Peace Therapist unique is its fusion of technology and lived experience. The platform uses AI-powered tools to match clients with the most suitable therapists, ensuring privacy, accessibility, and relevance. In addition to therapy, Peace Therapist shares educational content, trains young professionals, and partners with global institutions to advocate for mental health as a basic human right. Peace Therapist is more than a service—it is a movement for dignity, healing, and peace, led by those who understand what it means to survive and rebuild.

Website: https://peacetherapist.com/en

Contact

Adina-Iuliana Deacu

Klaus Töpfer Sustainability Fellow
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