11.10.2019
Outrage vs. Empathy – a Culture Clash in Climate Communication?
“We need to start by telling people they are awesome.” This was one of the central messages from climate communications expert George Marshall in his opening keynote at K3: Kongress zu Klimawandel Kommunikation und Gesellschaft, the German-language congress on climate communication that took place this September in Karlsruhe. As in: we have to accept people for who they are, listen to them, and frame climate action in terms that align with their values.
