Headline: The Common Good Approach in Entrepreneurial Practice

The Economy for the Common Good (ECG) is a social movement that claims that all economic activity should serve the common good. Addressing the lack of research on the common good approach in entrepreneurial practice, we conducted interviews with companies that have joined the ECG. We illuminate common good-oriented companies’ characteristics and practices and discuss why the ECG is an attractive CSR tool for small and medium-sized companies.

Publication Year
Publication Type
Academic Articles

Wiefek, J., & Heinitz, K. (2019). The Common Good Approach in Entrepreneurial Practice. Zeitschrift für Wirtschafts- und Unternehmensethik: zfwu, 20(3), 320-345. doi:10.5771/1439-880X-2019-3-320.